Cynthia De La Torre

Associate Creative Director, PMG

Breakout Speaker

About Our Speaker

At PMG, Cynthia De La Torre Castro (they/them) serves as Associate Creative Director, working on brands like Old Navy, NIKE, Nothing Bundt Cakes, Beats by Dre, and more. They have led the Old Navy creative team through various conversion and consideration plans over the course of another successful year, guided Nothing Bundt Cakes through creative exploration exercises and contributed to key new business wins, including Nike. Their leadership extends beyond the Creative Team. An influential and active leader who champions a culture of belonging, inclusion, and diversity (CBID), Cynthia formally leads the company’s CBID Steering Committee to advocate for change and usher in a new era of progress for the company’s culture and operations and working to hold PMG accountable to its commitments.  They have helped launch eight employee resource groups (ERG) serving different PMG communities, including women, BIPOC, LBGTQIA+, working parents, international faith and culture, mental health, young professionals, and more.