Navigating the Metaverse
Explore the future of advertising in the Metaverse with Noor Naseer from Basis Technologies.
A new evolution of the web is impending, big tech platforms and global businesses are investing billions to help define a new world, the Metaverse, that promises emerging capabilities beyond current physical and digital experiences.
During this session we’ll discuss:
- What is the metaverse?
- How the metaverse is being built and for what purposes
- Which audiences are early adopters, and which ones are next
- What are branded experiences and how to prepare for advertising in the Metaverse
Enjoy 2 complimentary drinks from Basis Technologies as well as networking with fellow local advertising professionals.
Meet Noor Naseer, VP of Media Innovations and Technology at Basis Technologies
Noor Naseer leads custom client education and innovative strategy sessions for Basis Technologies’ strategic accounts. She guides clients on how to improve and evolve media plans to accommodate emerging consumer and adtech trends. She provides guidance on emerging inventory, target options, ad formats, data types and partnerships.
Noor has written for and been cited in industry outlets including Adweek, MediaPost, Advertising Week and Multichan.
When and Where
Date and Time
Mon, Feb 27, 2023, 5:30 PM CST
Native Hostel 807 East 4th Street Austin, TX 78702
Parking information for Native:
- Public street parking is available near Native (pay via e-parking meters)
- Rideshares encouraged.