Austin Ad Fed Hosts a Breakfast for Champions

SAFE Alliance chosen for 2018 Public Service Award

AUSTIN, Texas (June 11, 2018) – The Austin Advertising Federation hosted a Public Service Seminar breakfast for local non-profits and potential recipients of the Ad Fed’s Public Service Award at Austin’s Wheatsville Co-op South on Friday, June 9.

The purpose of the seminar was to educate organizations that are unaware of how they can communicate their mission through available, local media outlet opportunities. The seminar, with participation from representatives at the Austin American Statesman, KXAN, KOOP and Texas Association of Broadcasters, educated attendees that they are eligible for broadcast services and tips on how to gain access to PSA time in Austin.

“There are over 8,000 non-profits in Austin. We want them all to know about the opportunities available to them if they don’t already access these resources,” said Eileen Keller, Ad Fed Public Service VP. “We the people are the voice of the public, and local media provides services that can be used for philanthropic efforts. Our hope is that these non-profits become cognizant of their rights, and plan to include outreach through their earned media to get both monetary and volunteer support that will allow them to achieve their goals in aiding in our community.”

After the breakfast, the recipient of this year’s Public Service Award: The SAFE Alliance, was announced. Each year Austin Ad Fed (Austin’s oldest professional association) nominates a list of non-profit organizations then generates an RFP for the nominees to state their needs, the board of directors then selects one to create needed solutions through the support of its vast network of more than 2,000 creative and philanthropic resources within the local advertising industry. SAFE (Stop Abuse For Everyone) is dedicated to ending violence through prevention, advocacy, and comprehensive services for families and communities that have been affected by abuse. Others nominated included Service Dogs, Inc., Joshua’s Stage, Make-a-Wish Central & Southwest Texas, the Austin Film Society and Comfort Crew for Military Kids.

“We’re thankful and very excited to be selected by the Austin Ad Fed,” said Emma Rogers, Communications Coordinator at SAFE. “There are so many things we can do together to educate our community on the prevalence of abuse and get the stories of our survivors heard.”